SEO
Search Engine Optimization is the hottest controversial and important topics on the internet right now. Why? Think what it would be if someone was trying to find a book to buy online but could find any bookstores. What SEO does is analyzing and “reading” deep individual web pages from every domain, as well as entire sites, by this websites can be discovered, analyzed, and then easily indexed by every search engines like Google or Yahoo. With this your website content will be attractive, relevant and visible to search engine and their searchers. There are many factors that includes on how to SEO you site. Actually, promoting your site does not need to cost a lot of money. There are several ways through which you can drive traffic to your website for free. It is very important that you follow every step on this site if you want to see results.
What we will talk about is backlinking, because this one is the only important factor in SEO. To build backlinks can be really tough task but not impossible. To get indexed and ranked by the biggest search engines, your site or blog must have links from other sites back to yours. Think that every link to your site from another is like a vote for your site. But It does not help by only linking back to your site, you also need a keyword with which you are trying to rank with. Many times you even do not notice that you are creating backlinks. It can be that you are making a post on some forum. If you enter a good keyword that are attached to your link, who knows, this can give you great results. The more sites that has links to your site, the more relevant the search engines think your site is to the keyword being entered. That is what it called “back links”.
How to Choose a Relevant and Popular Keyword
To choose the right keyword or keyword phrases for your website is the most important part of the process of SEO. This will make your site more visible for every searcher. What you must consider is that every keyword have two main components, relevance and popularity. If a keyword or phrase is very popular but not relevant to your product or site your conversion will not be good. What means that you will have traffic but no action, visitors will just leave your site. Conversely, if you use a keyword that is highly relevant but is never searched, your site will be out of visitors. So we now see that there is a sharp balance between relevance and popularity, the more relevant keyword you use for your product or site, the more visitors your website will convert to a sale.
What you should do now is to write down a list of keywords and phrases you want to dig in to that you think people would use to search for your site. Start with 10 in the beginning. Keyword phrases should be 2-4 words in length. With this words you can then create great keyword phrases. Single words are too general so don’t use keywords with only one word. Such keywords usually gets millions of competing sites and will be difficult to compete against.
Keyword Research
Now it is time to “analyze” each keyword. There are many ways for analyzing keywords. But we will use a free and simply method. You will need to use two google services. One is Google Keyword Tool The other one is Google’s regular search engine. It does not matter which one you use first. So let’s start with Google Search Engine. To show you exactly how it works we will enter a keyword that we will explore, for example affiliate success. You will see that the result gives us almost 20,000,000 competing sites, this can change from day to day. But with this amount of competing site we need to search for a better keyword.
A keyword with about 50,000 competing sites is a good keyword. But if you manage to find a keyword with less than 5,000 competitors it’s even better because you can easily get on first page of Google. So we need to research more. What if we make a search with quotes “affiliate success”. Great! This gives us about 60,000 competing sites. Including quotes will show you competing sites with that exact keyword. Without “quotes“ your search might get millions of results as we showed you in our example recently.
For beginners the best keyword is keyword with many keywords called “keyword phrase”. We want to find a better keyword. Lets try “affiliate success stories”. You see that we now get about 35,000 competing sites. This is awesome, that is what we where searching for. This keyword phrase is great to use for backlinking withing the same niche.
A good example for understanding. If you find a keyword that has zero exact results, Google will find this keyword since Google is always looking for original information it does not have. Within minutes your site can be indexed and be rank #1 because there is no competing terms.
So now when you know how to find your unique keyword we will continue to next level, Article Marketing. This is often the easies backlinking method.
