Social Networking Sites And Consumer Learning Process
A great deal of successful marketing these days depends on exactly understanding consumer behavior. As a marketer, you could always be curious to understand what excites or motivates your users into buying either your supplies or those of your competitor. According to the buying and consumption cycle of your product, there will be several factors that will decide the sales conversion ratio for your product.Toward Right Learning
A successful sale takes place when your customer understands his need and is convinced that your product can match that need in an excellent way. Both these things happen through a process, which is referred to as learning. Hence as a marketer, your task begins by ensuring that the customer identifies his need and, more importantly, finds the solution in your product
Right Learning and Right Conversations
At this point of time, you may be looking at this write-up on your laptop or desktop. Remember the day when you had made the decision to get your first computer. You must have considered many points before finalizing which computer to purchase. One of the significant decision points for a consumer is his circle of reference. It is normal for you, as a buyer, to speak to your knowledgeable friends about the best product. Positive references from friends and acquaintances help one make a decision.
How has Facebook modified all of this?
Study has found that buyers do much product research on the Internet and usually choose to buy the product either online or offline. The power of the Internet as a research and information resource has been experienced considerably by consumers worldwide.
The fundamentals of consumer behavior, learning, reference groups, and purchase decisions have remained exactly the same. But what has modified significantly is the speed with which everything occurs. Technology has reduced the challenges in global communication. Social networking sites, and more importantly the rising popularity of Facebook, holds a strong evidence to the growing power of the Internet as a means of communication and a source of information.
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