No-Cost Website Prospects For Your New Aromatherapy Company, Forever
If you're wanting free ways to generate customers for your new complementary therapy business, especially if it has an online shopping cart, the ideal way is Article Marketing because it's free and the traffic keeps coming, day after day, from one piece of work. So if you are looking for product launch ideas read on.Article Marketing isn't a fast way to get started online, but it's a low-cost, risk-free tactic anyone can adopt. First let's compare it with some different ways to get Internet traffic. Let's take the example of promoting a new shopping cart.
The usual way of getting visitors to your new site, taught by many on-line marketing training, is to get in touch with other website owners asking for a link exchange. This can work, but it's a slow process and you need to take care who you target. For instance, if I sell dog collars by mail order I may be happy to do a link exchange with someone who runs dog training classes, but not someone else promoting dog collars.
Another method is answering questions on forums in your niche, with your URL in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is fast to set up and you could see leads within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, spending my cash!
Alternative online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit aimlessly, clicking on other people's websites so that they will sit bored stiff clicking on my site? They probably never even see my advert. With tabbed browsers the temptation is just to open the following tab to click on the advert, never reading the adverts.
These strategies are time-consuming and ineffective for a serious product launch.
Offline promotional methods include networking to exchange cards at business clubs. Time-consuming, expensive and again in general, people are attending to sell, not to buy.
In contrast, article marketing targets people who have suggested that they are interested in the product your website targets. Choose the correct keywords and readers will be actively looking to buy, not sell.
The idea of article marketing is that you draft an article and submit it, with your website details, to article directories from which publishers can copy content for newsletters etc so long as they include your website details with your article. Then as interested parties read your article, they can click onto your website.
The article you have produced in an hour or so stays (theoretically) online forever and you can receive targeted traffic from it in perpetuity.
For instance, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost using PPC? Another advantage is that the best article directories email you a report showing the keywords from which your article is being found.
In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have realized the potential much earlier.
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